Carnegie Mellon Racing is an engineering team where students dedicate thousands of hours to building race cars to compete with. This year, they are revealing two race cars developed over the course of a year – an autonomous race car and an electric vehicle.  
‍
As a team aiming for the forefront of electric vehicle race technology, the brand identity for this launch alters Carnegie Mellon Racing’s existing logo into a new system that reflects the team’s innovation and efforts in pushing technological boundaries.

I worked as the sole designer to direct the brand identity and create assets for this event, including t-shirts, trifold pamphlets, slide presentation templates, and promotional social media posts.