I’m Serena Cai, a curious, scatterbrained designer with a trusty notebook. I tell stories through experimental interfaces, conceptual brand systems, and printed media.
studying communications design & hci @ carnegie mellon university
Prev @ Atlassian, A leading productivity and collaboration Tool
Prelinger Library
Capturing the spirit of an unconventional library collecting forgotten ephemera.
[Brand, motion]
Upstairs
Pittsburgh's stories told through sixteen sets of steps.
[Publication, Data Visualization, Photo]
Museum of Mathematics
Sparking mathematical delight and curiosity for mathematicians and families alike.
[Brand, motion]
Lunar Gala
Digital experience celebrating Pittsburgh's largest fashion show.
[Creative Code, Brand]
Afterimages
A book that reflects on memory impermanence through overlapping personal narratives.
[Publication]
The Lives Between Us
Telling unique human stories to bring world-issues closer to home.
[Installation, Data Visualization, Motion]
DesignHero
