I’m Serena Cai, a curious, scatterbrained designer with a trusty notebook . I’m turning ideas into digital software, flexible brand systems, and printed media.
studying communications design & hci @ carnegie mellon university
Product Design Intern @ Atlassian, A leading productivity and collaboration Tool
Prelinger Library
Capturing the spirit of an unconventional library collecting forgotten ephemera.
Brand
Motion
Print
Upstairs
Pittsburgh's stories told through sixteen sets of steps.
Publication
Data Visualization
Photo
museum of mathematics
Sparking mathematical delight and curiosity for mathematicians and families alike.
Brand
Print
Motion
Lunar Gala
Digital experience celebrating Pittsburgh's largest fashion show.
Creative Code
Brand
React
Afterimages
A book that reflects on memory impermanence through overlapping personal narratives.
Publication
The Lives Between Us
Telling unique human stories to bring world-issues closer to home.
Data Visualization
Motion
Print
DesignHero
A series highlighting prolific Chinese designer Nod Young's work and life.
Editorial
Motion
Print
Rollout 2025
Identity for a car launch event hosted by a team constantly pushing technological boundaries.
Brand
Motion
Print
