meaningful play - client project
Generating hype around team culture in a racing team.
graphic design · merchandise design · motion design
2024 fall recruitment posters
about carnegie mellon racing
Carnegie Mellon Racing - an engineering team where students dedicate thousands of hours to building race cars to compete with.

This team has no defined brand identity - therefore, my goal was to create work that would resonate with team members, whether that was through simply creating cool designs or finding creative ways to highlight the team's work.  
My role
I individually decided the visual direction and created these assets as a designer in Carnegie Mellon Racing's design team.
2024 rollout post + 24e and 22a t-shirt
2023 fall sweater
2024 crowdfunding poster