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Hello! I’m Serena Cai, a curious, scatterbrained designer with a trusty notebook who’s turning ideas into digital software, designed experiences, and visual identities.
Communications design & hci @ carnegie mellon university
head of web @ lunar gala, pittsburgh’s largest fashion show
prev. product design intern @ relativity, a leading legaltech company
A silly guy I bring around
Collecting brochures, ticket stubs, etc. from places I visit is a guilty pleasure :) click on the scrapbook!
I’m currently reading: The Empire of AI by Karen Hao
coffee... <3
hover & click on the notebooks!
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Internship
Transforming how legal teams conduct document review.
UX Design
User Research
AI tools
Product
Product
Case study
Streamlining trip planning for inexperienced travelers.
User Research
UI Design
Product
Product
Student project
🔒 Coming soon · Branding for a laid-back yet fresh taqueria & cantina.
Brand identity
Environmental graphics
Visual
Visual
student project
A series highlighting prolific Chinese designer Nod Young's work and life.
editorial
motion design
print design
Visual
Visual
student project
Telling unique human stories to bring world-issues closer to home.
data visualization
motion design
print
Visual
Visual
client work
Re-inventing investment portfolios to develop beginner-friendly educational investing experiences for young adults.
Product UX
Mobile UI design
Product
Product
student project
An identity that sparks mathematical delight and curiosity for mathematicians and families alike.
Brand Identity
print
motion
Visual
Visual
client work
Identity for a car launch event hosted by a team constantly pushing technological boundaries.
Brand Identity
Creative Direction
Visual
Visual
Internship
Branding for a playful yet innovative institutional conference.
Brand Identity
Graphic Design
Visual
Visual