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Hello! I'm Serena Cai, a curious, scatterbrained designer with a trusty notebook  – who's also turning ideas into digital software, designed experiences, and visual identities.
Communications design & hci @ carnegie mellon university
prev. product design @ relativity, a leading legaltech company
product & UX
Relativity
–
Transforming how legal teams conduct document review.
Wend
–
Streamlining trip planning for inexperienced travelers.
visual design
Museum of Mathematics
–
An identity that sparks mathematical delight and curiosity for mathematicians and families alike.
Design Hero
–
A series highlighting prolific Chinese designer Nod Young's work and life.
The Lives Between Us
–
Telling unique human stories to bring world-issues closer to home.
Afterimages
–
A book that reflects on memory impermanence through overlapping personal narratives.
Rollout 2025
–
Identity for a car launch event hosted by a team constantly pushing technological boundaries.
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Transforming how legal teams conduct document review.
UX Design
User Research
AI tools
Product
Product
A series highlighting prolific Chinese designer Nod Young's work and life.
editorial
motion design
print design
Visual
Visual
Telling unique human stories to bring world-issues closer to home.
data visualization
motion design
print
Visual
Visual
An identity that sparks mathematical delight and curiosity for mathematicians and families alike.
Brand Identity
print
motion
Visual
Visual
Streamlining trip planning for inexperienced travelers.
User Research
UI Design
Product
Product
A book that reflects on memory impermanence through overlapping personal narratives.
publication
Visual
Visual
Identity for a car launch event hosted by a team constantly pushing technological boundaries.
Brand Identity
Creative Direction
Visual
Visual
 
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